Michael Field is an SEO expert based in the North West. Having worked in agencies and providing SEO consultancy over the last 10 years, he now works in-house leading a team of specialists at Sykes Holiday Cottages. An expert in Technical SEO and e-commerce, Mike’s background has lead him to work with large retailers across a number of industries, including travel and fast-fashion. His roles have allowed him to work on start-ups through to house-name brands and perform a number of website migrations and auditing of enterprise websites.