Michelle is an Australian award-winning journalist turned digital marketer who specialises in content strategy, natural search and data analysis to drive performance.
She graduated with a BA in Communication Studies (Journalism), for which she received first-class honours, and draws on a decade of experience across global and humble brands (B2C & B2B). Having moved to London from Sydney in 2016 for a new challenge, her current appointment is Head of SEO & Content at The Telegraph Media Group.
Telegraph Media Group, Diageo, Expedia, American Express, ALDI Australia, Avène, Vodafone, Fairfax Media, ABC, Yahoo! 7 (Health and Personal Finance), Expedia, Suncorp Group (Personal, Life and Commercial Insurance), P&O Cruises, Dental Corporation, Tourism NSW, China Eastern Airways, Australian Institute of Fitness, Philippine Airlines, Lion (Tooheys), Roses Only, Lost at E Minor, Citrus Media, NRMA, Meat & Livestock Australia, Vision Personal Training, Reach Local, Rabo Bank, Australian Regional Media, Domayne, Rebel Sport and Harvey Norman.