| 09:00 – 09:30
| 09:30 – 09:35
||Welcome – Jim Banks, CEO, Spades Media
| 09:35 – 10:05
||Aleyda Solis, International SEO Consultant, Orainti
“The SEO Guide for Successful Web migrations”
From http to https migrations to a product or businesses rebranding or international Web consolidation – in this session Aleyda is going to cover the main Web migration scenarios and share how to effectively implement them to not only avoid losing, but make the most out of the opportunity to grow your organic search rankings and traffic.
| 10:05 – 10:25
||Zbiginew Nowicki, Managing Director, Bluerank
“Optimize tourism e-marketing with data driven model – Bluerank 2017 ESA double winning campaign”
How a mix of data and personalization can deliver the best in class results?
Do you run large scale campaigns? Do you use multiple traffic sources? Do you build your ad message out of many elements? Then you should consider automated, data-driven and personalized activities. In my session, I will present a double awarded case of travel company – Innovation campaign and Best use of search travel/leisure – European Search Awards 2017. I will focus on optimization, effectivity and results achieved thanks to data and technology.
| 10:25 – 10:45
||Lukasz Zelezny, Director of Organic Performance, ZPG
“Social Media Tactics to Implement tonight”
Do you run social media accounts but feel like you never have enough time or would you like to utilize your audience better way? Discover how to work efficiently, save time and increase reach. Find out tools you can use to get things done, how to distribute content between channels, and get the results you and your business want. Simple, easy and without spending millions.
| 10:45 – 11:10
| 11:10 – 11:30
||Vicke Cheung, Senior Designer, Distilled
“The Ten Commandments to Demystifying the Creative Process”
In an age where ‘content is king’ and everyone is trying (and often failing) to get a slice of the action, the way that ideas are generated, developed and eventually produced can be a crucial component to success. In this talk, Vicke will tackle ten key aspects of the creative process, through the lens of Distilled’s case studies and campaigns, aiming to deliver a host of transferable tips and insights to help supercharge any creative process.
| 11:30 – 11:50
||Matt Vignieri, Managing Director EMEA, Kenshoo
“Search, Social & Now E-Commerce? Why Amazon should be part of your advertising strategy.”
As an advertiser, if you aren’t considering e-commerce as a channel you could be missing a huge opportunity. But what opportunity does this present for advertisers? How is it impacting customer behaviour and preferences? What role does it play in the buying cycle? And how do marketers need to think differently when it comes to e-commerce advertising? Learn more about the value of Amazon through the eyes of the world’s leading brands. In this session, Kenshoo will provide a unique view into the channel, behaviours, and share some learning’s from how advertisers around the world are taking the Amazon opportunity to a whole new level.
|11:50 – 12:10
||Anders Hjorth, Digital Marketing Strategist
“Major trends in Paid Search”
Paid Search has evolved very strongly in the past few years after a long period of stability. Audience targeting, dynamic ads, product ads, automated bid optimisations, data feeds, competitive insights and more. The European Search Awards attract the very best work performed by agencies and in-house teams across Europe. Based on analysis of the 25 top entries originating from 5 countries in this years awards, we’ve identified a number of best practices and major trends which I will share with you in this session.
| 12:10 – 13:10
| 13:10 – 13:30
||Dawn Anderson, Digital Marketing Lecturer, Manchester Metropolitan University
50% of search is expected to be carried out by voice by 2020. Where is the technology now? Where are the challenges for voice and conversational search? What can brands be doing to prepare for and grow their potential traffic from smart-speakers and spoken word traffic? We’ll look at all of these things as well as actionable advice and guidance to take away.
| 13:30 – 13:50
||Pierre Far, Digital Product Management Consultant & Founder, Blockmetry and Deliberate Digital Ltd
“Web analytics and new EU regulations”
With the GDPR being enforced from the 25th of May and with the upcoming ePrivacy Regulation, marketers need to be very careful about how they measure the performance of their campaigns in a compliant way and without losing data. In this whirlwind talk, we will look at why these regulations came to be, dig into how the regulations impact marketing and measuring performance, and close with a look towards the future of measurement.
| 13:50 – 14:10
||Michelle Wilding, Head of SEO & Content, The Telegraph
“Understanding your audience’s needs”
| 14:10 – 14:35
| 14:35 – 14:55
||Dewi Nawasari, European Head of SEO, Monster Worldwide
“Sharing framework to international success”
Content is King. But the king must the strategy to increase the people’s productivity, what resources to provide so the people could prosper from their work. In my session, I will share Monster’s internal framework to ensure maximum productivity on SEO optimisation within a global organisation as well as tools, tips, takeaways to maximise performance of your content and website overall, at a scale.
| 14:55 – 15:25
||Panel Session: Current and future search challenges, the client perspective
Hear the client side perspective on the key challenge and opportunities within search both now and in the future. Where is their focus, where do they see opportunity, and what are the current challenges they are facing.
Chaired by – Rob Weatherhead, Head of Agency, Fast Web Media
Michael Field, SEO Manager, Sykes Cottages
Selina Gribben, Head of Performance Media, Sykes Cottages
Dewi Nawasari, European Head of SEO, Monster Worldwide
Mark Newton, Proposition Director, Telegraph Travel
Michelle Wilding, Head of SEO & Content, The Telegraph
| 15:25 – 16:00